Characteristics of Online Media 4.0

 Characteristics of Online Media 

Online media is a opportunistic industry that has changed the face of publishing and advertising over the years and taken the world by storm. Below is an explanation of what online media is and an overview of why it is a huge success worldwide. 

Characteristics: 

1. Digital : Media data is transformed into binary codes. Binary code allows people to access data in a way that is easier and faster. The data can be found as an output. As an output form it can be seen as online sources, digital disks, or memory drives. These outputs are to be decoded and received as screen displays. 

The opposite of digital is analogue. Analogue refers to the process of storing physical properties in another physical form - like old newspaper archives.

Analogue media is fixed - it does not change. Whereas, digital media is in a constant state of flux. It is constantly flowing, changing, and improving. 

Wireless connections between computers, servers, and networks are becoming more common. Despite this, many connections still depend on cables and telephone lines. These connects have to be physically dug into the Earth. 

2. Interactivity : It is a two way form of communication. People are able to make individualized lifestyle choice from endless possibilities offered by the market. 

People are no longer just on the receiving end. New media allows consumers and users to get more involved. This can be seen in simple acts like commenting on news pieces or writing a review for a place.

Interactivity includes: hypertextual navigation, immersive navigation, registrational interactivity, interactive communications, and interactivity and problems of textual interpretations. 

It is a “key value” characteristic of new media. Interactivity is a powerful representation of user engagement with media texts. It is also a more independent relation to sources of knowledge, individualized media use, and greater choice. 

3. Hypertextual : It is a reference to non-sequential connections between all kinds of data facilitated by the computer. For example the hyperlinks that you’ve seen me use in previous posts. 

It is also an important part of the history of computing, especially in the way that hypertexts address ideas about the relation of computer operation systems, software, and databases to the operations of the human mind. 

4. Simulation : You could link this to previous points in regards to video games. Simulation games manage to immerse people in a “virtual life” that is represented or simulated through digital technology. 

The definition of simulation is any synthetic or counterfeit creation. It is the creation of an artificial world that represents a real one. This is done through a mathematical model, combined with a set of initial conditions, that allows predictions and visualizations as time unfolds.It takes the place of more established concepts. Simulations can be sued as an imitation or representation of things that are more complex. 

5. Ubiquity : Online media is widely available and can be accessed and shared on a variety of different devices and platforms. Online media is more accessible than traditional media, as it can be easily accessed through the internet, social media, and other digital platforms. This makes it easier for users to find and access the content they need. 

6. Cost effective : Online media ends up being savvy, killing the requirement for intricate creation and dissemination costs related with conventional media. This trademark has democratized content creation, permitting people and associations with restricted assets to contact more extensive crowds. The moderateness of online media adds to a different exhibit of content, going from grassroots drives to proficient undertakings. 

7. Accessibility : Online media accessibility promotes flexibility in consumption by allowing users to easily access information across multiple devices and places. The delivery of content has been revolutionised through digital platforms, improving knowledge and connectivity across society. But issues like the digital divide highlight how crucial it is to guarantee universal access in order to close gaps in internet connectivity and advance inclusivity.

References:

1. What are the characteristics of New Media?

https://www.7boats.com/academy/characteristics-of-new-media/

2. “Characteristics of Online Communication. Advantages and Limitations”

https://journals.scholarsportal.info/details/26011182/v52i0002/39_oocaal.xml