Understanding Online Media 4.0

 Understanding Online Media 

Online media is a opportunistic industry that has changed the face of publishing and advertising over the years and taken the world by storm. Below is an explanation of what online media is and an overview of why it is a huge success worldwide. 

What is Online Media?

There is no doubt about it, the internet has changed the world of media (TV, print and radio) and advertising in incredible ways. Online media opens doors to a whole world that offers a wide range of opportunities, such as banner advertising and search marketing. Almost all industries have the opportunity to convert much or all of their business online and use various interactive tools. The list of possibilities is practically endless and as limitless and limitless as one's imagination can reach. 

Online media is a knowledge-based safe haven for news, facts, entertainment and information. Media published on the Internet (eg online magazines, marketing, news sites, etc.) seems to be constantly changing, not only because of technology, but also because it responds to customer demands for the "new and improved" constantly seeking attention, by viewers anywhere and everywhere. By capturing the attention of viewers, businesses have the opportunity to thrive, increase website traffic and keep it consistent with growth. In a sense, online media raises the bar and opens the market to a much larger audience.

Mass media has several key roles in our society. One obvious role is entertainment. Mass media can act as a springboard for our imagination, a source of fantasy and refugee movement. In the 19th century, disillusioned by the gloom of the Industrial Revolution, Victorian readers were forced to retreat into the wonderful world of fairies and other fictional creatures. In the first decade of the 2000s, American television viewers caught a glimpse of a controversial Texas high school football team on Friday Night Lights; a violent drug deal in Baltimore is The Wire; 1960s Manhattan advertising agency in Mad Men; or the last surviving human race in the distant, miserable future in Battlestar Galactica. By bringing us all kinds of stories, media can take us away from ourselves.Media can also provide information and education. Information can come in many forms and sometimes it can be difficult to separate it from entertainment. Today, newspapers and news-oriented television and radio programs offer stories from around the world, allowing readers or viewers in London to access audio and video from Baghdad, Tokyo or Buenos Aires. Books and magazines offer a deeper look at many topics. Wikipedia, the free online encyclopedia, has articles in different languages ​​on a variety of topics, from presidential nicknames to child prodigies and translators. The Massachusetts Institute of Technology (MIT) has released free lecture notes, exams, and audio and video recordings of classes on its OpenCourseWare website, giving anyone with an Internet connection access to world-class professors.

The media environment has changed significantly in the digital age, resulting in the emergence of "new media." The way that information is exchanged, consumed, and distributed has been completely transformed by this paradigm change. A vast array of platforms, such as social media, blogs, podcasts, streaming services, and more are included in the category of "new media," and each has its own benefits and drawbacks. We will examine the various facets of new media in this SEO-optimized post, stressing both its advantages and disadvantages in a society that depends more and more on technology advancements.

Online media is a major part of our lives these days. People are spending more time in front of their computers, which is the cause. Then, the internet emerges as the most effective news source. Unlike before, customers now need to purchase a newspaper or watch TV to understand what's going on in the world . 

Industries currently using online media successfully include journalism, news broadcasters, marketing and advertising, business and entertainment (music and movies). More and more of these media industries are moving to online media to reach a wider and more appropriate or niche audience.

References : 

1. Online Media Explained : LinkedIn - Raphael Ezike 

https://www.linkedin.com/pulse/20140625131313-122067796-online-media-explained?utm_source=share&utm_medium=member_android&utm_campaign=share_via

2. https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781118313978.ch1